eSpective

eSpective is a data collection and analysis tool for Web servers. When used in concert with the Network Perspective family of products (also from Telemate) eSpective provides not only analysis of Web traffic patterns and site visitor information, but can also provide correlated information with other customer contact points such as telemarketing.

eSpective contains an embedded version of MS SQL Server, allowing it to collect and store information without the need for an additional external database. Additionally, reports that are generated from the collected information can be delivered and viewed by browser by way of the included Seagate Crystal Reports 7.0 engine.

Among its primary informational capabilities, eSpective provides the Visitor Management Console, allowing users to identify and classify Web site visitors. Once classified, Web usage patterns can be analyzed by individual users or groups of users, and Web activity can be correlated to the type of group the user belongs to. The product automatically uses a WHOIS database to identify "missing" information such as the company or location for customers based on IP addresses. Additional tools include banner ad and referral tracking, and Webmaster site testing tools provided via a bundled copy of LinkBot Pro from Watchfire.

eSpective is available now, and is priced at $9,995 for the first server and $4,995 for each additional server.