C-Insight

C-Insight, a customer profiling solution, provides advanced capabilities allowing users to dynamically create and refine customer segment profiles, generate clickstream analysis reports, do market basket analysis and more, helping online marketers to pro-actively build true one-to-one relationships with their customers.

Designed to support the needs of business intelligence Application Service Providers (ASPs), VARs, and systems integrators, as well as end-user companies, C-Insight's distributed object architecture promotes the integration of both front- and back-end third party business applications. The patent-pending technology features a complete framework for customer intelligence, including dynamic customer attributes based on events, activities, and transactions; customer valuation and scoring; customer migration rates; dynamic OLAP reporting; customer retention; and business rule induction.

C-Insight features a new clickstream analysis reporting capability that offers Web traffic and customer behavior analysis. Another key feature of C-Insight is its drag-and-drop designer environment, which allows non-technical users to construct and analyze customer data with ease and confidence.