ActiView

Customer Loyalty: the most vital factor in company growth and success.

Gaining clear insight into customer-related issues has never been easier or faster. ActiView has the ability to deploy surveys instantly and worldwide, providing critical customer feedback at Internet speeds. Customers are sent an E-Mail message inviting them to take part in the survey. A customer simply clicks on a link in the E-Mail and is instantly transferred directly to the customer satisfaction survey.

Here are three ways ActiView is being used for CRM:

Product Satisfaction Surveys - Find out how to improve products after customers purchase. Learn why they bought and if they're willing to buy again. This process can be automated by interfacing with warranty card information from another database.

Customer Service Satisfaction Surveys - Information from customers indicates how well a service program is working. Find out whether customers are receiving a level of service and satisfaction that builds repeat business. ActiView can interface with current customer service software (such as Clarify), enabling the system to automatically send an E-Mail message to a customer that contains a link to the survey along with an invitation to answer a few short questions. After clicking this link, the program automatically creates the online survey for that unique customer. If the customer notes a significant, unresolved issue during the assessment, a customer service representative is immediately notified and must document any action taken. All data received through the Customer Service Assessment can be tracked to objectively quantify service.

Product/Feature Improvement Surveys - Existing customers are the best source for discovering ways to improve the product. Find out how customers are reacting and how they feel about current features. Giving customers the opportunity to offer feedback for future product improvements is a strong way to build brand loyalty and future business.