LISTSERV Maestro

Based on (and including) the vendor's own LISTSERV E-Mail list management (see related link below) and LSMTP E-Mail messaging products, LISTSERV Maestro is designed specifically for marketers who are creating, launching, and managing large scale E-Mail marketing campaigns. According to information posted on the L-Soft Web site, "[LISTSERV Maestro] can handle e-mail marketing campaigns of virtually any size and scope."

At the center of the LISTSERV Maestro offering is a simple, icon-based Web-based interface that allows marketers to create, deliver, and manage their campaigns with a minimum of list-management or E-Mail technology know-how. Icons provide tools for each step of the E-Mail campaign from initial creation through results tracking and reporting; and included team collaboration and workflow functions enable the assignment of campaign duties to specific personnel and the testing of designed campaigns before they are delivered to actual recipients.

The content and structure of E-Mail campaigns themselves benefit from multiple available options. Messages sent to individuals can be created as HTML, text, or multi-part formats and can include attachments. Campaigns can be delivered to existing LISTSERV lists, and individual messages within the campaign can be personalized for the recipient via the product's ability to interface with the organization's existing customer information database (L-Soft lists Oracle, DB2, MS SQL Server, and MySQL as compatible and additionally notes LISTSERV's own ability to connect to any ODBC-compliant DB).

Once sent, marketers can track multiple statistics pertaining to the E-Mail delivery itself, including the number of recipients who opened the message and click-thru information for contained URLs. Campaigns can be designed such that statistics can be retrieved with specific recipient data, or anonymous data which is grouped by profile information (by region, age, etc.) but does not identify specific individuals.

Other key features include virus protection through included F-Secure anti-virus software, scheduled deliveries, and automatic handling of bounced messages.

LISTSERV Maestro is available now. A free, time-limited evaluation version is available by contacting an L-Soft sales agent. Visit the L-Soft Web site for further details.